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Porcelain Whiteboards - Why buying mid range products makes sense

When I was in my late teens, I adopted a buying philosophy of always targeting the midrange product. The seed for this philosophy was planted when I was in college, I had a wonderful opportunity to go to America as an exchange student.

It was my first time on a plane. And the thing I was looking forward to the most about the flight was being able to watch a whole lot of movies.

Being a huge movie buff, I wanted to start watching as soon as we took off and continue right up until we landed. I had even worked out how many movies I could fit in to the flight time.

As soon as I had settled in my seat, I clicked onto my first choice, plugged in the headphones and reclined back, ready for my movie marathon.

Then…

HUGE disappointment.

The headphones the airline gave us were, in a word, terrible. I could barely hear the dialogue because all the noise in the cabin wasn’t blocked out. I looked around and saw a lot of passengers had bought their own headsets.

I said to myself, ‘Right. As soon as we land, I’m buying myself a decent set for the return journey.’

What I found was a vast array of brands, and prices. Some of the higher end ones were several hundred dollars. I asked myself if the claimed improvement in quality was really worth the price.

I decided to go with a $60 pair, and I was more than happy with them. The flight home was a movie buff’s nirvana, great flicks, great sound, great feeling!

I could hear all of the dialogue perfectly and felt very comfortable with the savings I made by not buying the top of the range set I had considered. Yes, there might have been a slight increase in sound quality, but I didn’t think that increase was worth $240!

Fast forward to 2019. Earlier this year, I bought a new premises for my start up business and the building needed a fit out, new office partitions, new furniture and… new whiteboards.

With regard to the whiteboards, I had a decision to make. What kind should I buy? Should I go with the cheapest type, melamine? The most expensive, which is glass? Or the middle of the road porcelain?

I decided to do some research on the subject, as I had never purchased whiteboards before. And basically straight away, I ruled out buying melamine whiteboards.

Melamine is just a laminate coating and it wears down much faster than the other two options. And the wearing down that occurs due to frequent use leads to ghosting of the markers. I knew that my whiteboards would be used frequently, so melamine was not a viable option.

Whiteboards made of glass are the ‘Rolls Royce’ of whiteboards. They’re extremely durable and they will never streak or ghost.

They come in a wide range of colours, including clear. You can also use a variety of markers, liquid chalk, dry erase and wet erase markers. The down side of course was the price, considerably more than the other options.

Yes, the glass whiteboards looked super impressive. But was I going to get enough bang for my buck?

So, finally I looked at the midrange option, porcelain whiteboards. The white ceramic is very durable and is much more resistant to stains, dents and scratches than melamine.

I liked the fact they have a substantial lifespan, they come with a 25 year warranty, and I also liked them being magnetic, due to the steel backing.

Decision time. Melamine didn’t impress me at all, and while glass was undoubtedly high quality, I couldn’t justify the price, especially considering the other costs involved with fitting out my premises.

So, I went back to my general buying philosophy, target the midrange product.

My story doesn’t end there. While I do go for midrange products, I always try to find high end service. And I can assure you that the ‘Rolls Royce’ standard in whiteboard service is JustBoards.

They came highly recommended, and from the first phone call to the final installation process, their reputation for excellence was proven to be totally justified. I wouldn’t even think of buying a whiteboard from anyone other than JustBoards.

Porcelain Whiteboard Standard Frame

Why choose a JustBoards whiteboard?

JustBoards will help you find the best solutions. We offer Australia wide delivery to your door. Contact us today on 1800 654 917 or at [email protected]